Ford - Service price promise.

The comic video, featuring actor Vijay Raaz as Sharma Ji (Mr.Sharma), is aimed at busting a 'myth' spread through Chinese whispers, that Ford vehicles come at a high cost of maintenance. By introducing the ‘Service price calculator’ and stating the fact that Ford is surprisingly affordable, Sharma Ji portrays the brand’s full transparency in service prices.

In further short stories, Sharma Ji compares instances from daily life, where things can possibly differ, but not Ford’s Service Price Promise.

Check out what Rahul Gautam, vice-president, marketing, Ford India, has to say about the campaign.